The Brand Audit service consist of two distinct parts: Brand Sprint and Brand Analysis. Before any useful branding discussions can start, it is vital to open everyone’s eyes to the position of the brand in the market. This is where the role of research and audits becomes crucial, especially if key players and senior management aren’t […]
Category Archives: Research
Brand Strategy
Connect the business strategy with innovative brand stories / Interlink organizations, product or service attributes with compelling brand stories that build relations with the demanding consumer / Merge the business strategy with the brand strategy. Our Brand Strategy service consists of: Brand Strategy – How to put a statement “why we are here” at the […]
Brand Concept
Build a concept based on the brand strategy / Build a concept that has a logical narration / Build in-depth meaning to the symbolic and associative form We believe that successful design is rooted in a concept, a concept that builds a logical narration of the brand strategy. The concept allows us to navigate through the design process, and builds […]
Brand Experiences
Crafting the verbal identity / Designing the visual and sensory identities / Creating the conditions for a ‘digital first’ appearance / Embedding the company culture The Brand Experience service consist of two distinct areas: Implementation and Engagement (or Revival). After the preceding steps of Brand Analysis, Strategy and Concept elaboration, we now create Brand Experiences […]
Brand Content
We develop media agnostic creative solutions to business challenges, and connect you to culture, grounded in a purpose. Our clients benefit from dream teams composed of our best talents worldwide. Brand New World performs Content Production in four key areas: 1. Identity Design & Advertising, 2. Digital Content, 3. Events & Exhibitions, 4. TV Commercials, Animation/VFX […]
Brand Identity
Strong brands are built on big ideas and succeed through insightful engagement. They are powerful, yet fragile things; The best seem easy and effortless, yet are difficult to achieve; They demand relentless focus, and ruthless efficiency. We uncover brand truths combined with human insights and amplifies them at scale to earn a place in people’s […]
Digital Content
We design effective brand experiences such as Social Media Content, to create specific, valuable interactions between brands and products and services, and the people that matter most to them. If advertising is intended to create awareness of a brand promise, successful brand experiences such as clever Social Media Content deliver proof of a brand’s promise […]